Growth is where vibed apps go to die.

Something wonderful happened: building software stopped being the hard part.

You describe the thing, and the thing exists. A weekend, a prompt window, a deploy button. Millions of people who could never ship before are shipping now. This is genuinely one of the best things to happen to software.

And then the app just… sits there.

Zero users. Zero feedback. The launch tweet gets four likes, three from friends. The Product Hunt post sinks by noon. And the builder, who just did the supposedly impossible part, has no idea what to do next.

We moved the bottleneck. We didn't remove it.

For decades, the wall between "person with an idea" and "person with a product" was engineering. AI knocked that wall down. But behind it was a second wall nobody talks about in the demo videos: distribution. Finding the people with the problem. Saying the right thing in the right room. Learning from silence. Doing it again tomorrow.

That wall is still fully intact. And it filters out almost everyone.

Here's what makes it worse: all the growth knowledge in the world was written for teams. Funnels managed by a growth PM, dashboards read by an analyst, campaigns run by a marketer. The solo builder has none of these people. So they read seventeen playbooks, feel briefly informed, post twice, hear crickets, and quietly stop.

The app didn't fail. It was never really tried.

We think the same force that knocked down the first wall knocks down the second.

If an agent can write the code, an agent can do the growth. Research the market for real: not vibes, actual threads where actual people describe the actual problem. Draft the outreach. Ask permission before sending, until it's earned autopilot. Track what worked. Come back and say "do more of this, stop doing that."

Not a dashboard that tells you what happened. Not a chatbot that tells you what you could do. An agent that does it, with you holding the leash exactly as tight as you want.

Building got easy. Growth is next.

That's what we're building at VibePLG, which stands for Vibe Product Led Growth. Research → Launch → Learn → Iterate, run by an agent, for the builder who's a team of one.